Success Cases
ALDI Instagram Stories for Lead Generation
ALDI Nord uses Instagram Stories with LoyJoy to generate leads and newsletter subscribers. Interactive experiences reduce bounce rate and increase conversion rate.
Challenge
ALDI Nord wanted to strategically use Instagram Stories to acquire newsletter subscribers and collect valuable customer data. The challenge: guiding users to an interactive experience directly within the story, without them having to leave the platform.
Traditional links in stories often lead to high bounce rates. Users expect a seamless, mobile-optimized experience directly within the Instagram environment.
Solution
LoyJoy was integrated directly into ALDI Nord’s Instagram Stories. An interactive raffle featuring 200 limited edition ALDI Nord Hackenporsche shopping carts as the main prize created an incentive to participate.
The chat playfully guides users through participation – from data entry to newsletter signup. All data is collected GDPR-compliant within the chat, without users having to leave the Instagram environment.
At the end, participants receive a link to current ALDI offers, which drives additional traffic to the ALDI website.
Results
The integration of LoyJoy in Instagram Stories significantly reduced the bounce rate. The interactive experience kept users engaged in the story longer and increased the conversion rate for newsletter signups.
ALDI Nord was able to acquire valuable customer data and newsletter subscribers, while simultaneously increasing brand awareness through the attention around the limited edition Hackenporsche.
The combination of an attractive raffle and seamless user experience led to high customer engagement and measurable success in lead generation.