Success Cases
ALDI nieuwsbrief winactie met profielverrijking
ALDI newsletter subscribers could participate in an exclusive raffle. ALDI collected additional consumer data through profile enrichment.
Business Goals
ALDI has developed an exclusive raffle on the LoyJoy Platform for its newsletter subscribers.
Delivered via the newsletter, the raffle included a profile enrichment. This allows ALDI to offer its customers a personalized marketing experience.
Results
With the newsletter link to the current raffle, ALDI was not only able to collect further important marketing consents, but also collect additional consumer data through the profile enrichment - all in an entertaining, playful and GDPR-compliant way.