Success Cases
ALDI WhatsApp Gewinnspiel steigert Interaktion
ALDI steigert mit einem WhatsApp-Gewinnspiel die Kundeninteraktion, gewinnt 10.000 neue Abonnenten und sammelt wertvolles Feedback.
Business Goals
Following its great success, ALDI is once again launching a competition for subscribers to the ALDI WhatsApp channel with the help of LoyJoy.
The chatbot guides customers through an entertaining picture puzzle and collects their contact details so that they can be notified if they win.
At the end, customers have the opportunity to give personal feedback on the WhatsApp channel.
Results
ALDI’s chatbot is an effective solution for increasing customer interaction.
ALDI has already gained 10,000 new subscribers for its WhatsApp channel through the competition.
Thanks to the feedback field, ALDI is able to playfully collect valuable customer insights to further improve the WhatsApp channel.