Success Cases
ALDI YouTube Channel
For the YouTube channel “A Taste of ALDI Nord”, ALDI Nord used the LoyJoy Conversational Platform to interactively engage Gen Z and build a direct dialogue.
Business Goals
The YouTube format “A Taste of ALDI North” is aimed primarily at Gen Z. For the series “Family Flavour” and “Ein Bissen”, the community was invited to submit family recipes or local restaurants
The chat is advertised on the social media channels TikTok and Instagram, among others.
Results
With the LoyJoy Conversational Platform, ALDI Nord was able to successfully engage Gen Z interactively and establish a direct dialog.
The seamless integration of the chatbot on TikTok and Instagram made it possible to reach the young target group in a personal and appealing way.