Success Cases
Congstar Christmas Quiz Case Study & Results
Interactive Christmas quiz case for Congstar: festive animations, personality test, raffle entry and 200,000 chats boosting engagement and loyalty
Business Goals
The mobile phone provider Congstar uses the LoyJoy platform for an interactive Christmas quiz.
In addition to exciting quiz questions, customers were able to find out what type of Christmas person they are.
Coherent animations provided a unique experience in the run-up to Christmas.
At the end, a link led to the raffle entry form.
Results
The festive quiz format generated a high level of customer interaction and positive feedback with almost 200,000 chats started.
By using the LoyJoy conversational platform, this gamification contributes to an improved customer experience and promotes loyalty to Congstar.