Success Cases
CosmosDirekt Accident Insurance
Promoting Football insurance to Gen Z and Gen Y. It's simply CosmosDirekt's private accident insurance.
Business Goals
As the leading direct insurer in Germany CosmosDirekt wants to improve interaction and engagement with GenZ
CosmosDirekt is the main sponsor of the RedBull Gameball Royale. A chat-based raffle was set up, that also included an educational part. It is advertised on Twitch, TikTok, Instagram and Twitter.
Results
Cooperating with LoyJoy significantly increased customer engagement, marketing permissions. The educational part also increased cross-selling.