Success Cases
CosmosDirekt steigert GenZ-Engagement im Chat
CosmosDirekt steigert als führender Direktversicherer mit einer Chat-Raffle für GenZ Reichweite, Engagement, Marketing-Opt-ins und Cross-Selling.
Business Goals
As the leading direct insurer in Germany CosmosDirekt wants to improve interaction and engagement with GenZ
CosmosDirekt is the main sponsor of the RedBull Gameball Royale. A chat-based raffle was set up, that also included an educational part. It is advertised on Twitch, TikTok, Instagram and Twitter.
Results
Cooperating with LoyJoy significantly increased customer engagement, marketing permissions. The educational part also increased cross-selling.