Success Cases
Diamant Zucker Advent Calendar
Diamant Zucker has developed a Christmas competition on the LoyJoy platform, exclusively for the Diamant community.
Business Goals
Diamant has prepared something special for its community this Christmas.
Registered members of the Diamant community had the exclusive chance to win Diamant products every week.
There was also the opportunity to win a grand prize.
The aim of this promotion was to attract new members to the community.
Results
The community members were enthusiastic about the four competitions and the number of participants was pleasingly high.
During the Advent calendar period, 7,000 new members were gained and numerous newsletter subscriptions were obtained.