Success Cases
EDEKA Weihnachtsquiz mit PAYBACK für Mitarbeiter
EDEKA Christmas quiz for employees: interactive PAYBACK launch campaign with strong engagement, high participation and attractive voucher prizes.
Business Goals
To mark its new partnership with PAYBACK, EDEKA launched an exclusive Christmas quiz for employees. Participants were able to test their knowledge in a fun way and win attractive PAYBACK vouchers - a creative campaign to mark the launch of the bonus programme.
Results
The campaign was extremely well received by employees. The KPIs of previous years, without the use of LoyJoy, were clearly exceeded. Impressive: over 90% of users who started the chat actively participated. A success story with continued potential!