Success Cases
Eucerin Skin Consultant
Interaktive Eucerin Hautberatung per Chatbot: In wenigen Fragen zur passenden Hautpflege und direkten Produktempfehlung zum Online-Kauf.
Business Goals
Eucerin is an internationally known dermatological skin care brand. In order to be able to advise customers in a resource-saving way among the large number of product lines for different skin conditions, a chatbot skin consultation was created.
With just a few questions it leads to the correct skin condition and the corresponding products.
Results
The chat has already been published on the websites of several Eucerin countries in Europe, the Americas, Africa, and Asia.
Participants particularly like the interactive, playful way of finding their individual product recommendation. The products can directly be purchased online.