Success Cases
NIVEA MEN y Real Madrid: caso de éxito LoyJoy
Caso de éxito de NIVEA MEN y Real Madrid con LoyJoy: fan club, consejos de producto, sorteos VIP y generación de leads en solo 4 semanas.
Business Goals
Beiersdorf Spain partners with Real Madrid to promote the NIVEA MEN Fan Club and turn soccer fans into NIVEA Club members.
The standalone app, which is 100% based on the LoyJoy platform, includes product tips for NIVEA MEN and the chance to win VIP tickets and merchandise.
Results
The launch took only 4 weeks. There was no need to develop a custom landing page.
LoyJoy as the chosen tool led to higher interaction rates and additionally to the generation of new leads through active recommendation.