Success Cases
NIVEA Schweiz Chatbot für Loyalty und Produkttests
NIVEA Schweiz nutzt einen Chatbot zur Gewinnung neuer myNIVEA Mitglieder, Produkttester und DSGVO-konformer Marketing-Einwilligungen.
Business Goals
NIVEA Switzerland promoted new products based on the LoyJoy platform.
The goal was to attract new members to the myNIVEA loyalty program, register product testers, draw attention to the new LUMINOUS630 product line and obtain GDPR-compliant marketing consent.
Results
The chatbot collected GDPR-compliant marketing consents for NIVEA and provided an innovative way to engage with registered customers, conduct closed-loop product tests and market new products.