Success Cases
Caso de éxito Veritas: chatbot y generación leads
Caso de éxito de Veritas: chatbot gamificado para captar leads, aumentar conversiones y obtener permisos de marketing en Instagram y TikTok.
Business Goals
Veritas has been the leading organic supermarket chain in Spain for many years. Based on the LoyJoy platform, a first chatbot was developed with which Veritas successfully generates leads. This is incentivized with a voucher for a box of strawberries. New leads and marketing permissions for the loyalty program were gained on social networks such as Instagram and TikTok.
Results
Veritas was able to offer its customers an attractive and entertaining promotion thanks to the playfully designed chatbot.
The gamification elements in the chat not only increased engagement and provided Veritas with data protection-compliant marketing data, but also significantly increased the conversion rate.