Eucerin automates product test registration with an AI Chatbot

The skincare brand Eucerin develops dermo-cosmetic products based on extensive medical research. As demand for product testing grew, the question arose of how interested individuals could easily participate without having to fill out complex forms or requiring significant manual effort from the marketing and service teams.

Goals: Recruit product testers efficiently and user-friendly

Product testing is a crucial part of product development for Eucerin. It provides valuable insights into application, skin tolerance, and customer expectations. At the same time, such programs must be easily accessible to reach as many suitable participants as possible.

The challenge: Traditional registration forms often lead to dropouts, while marketing teams simultaneously need structured data and qualified feedback. Additionally, the process needed to be scalable to handle a surge of interested participants during short-term campaigns.

In collaboration with LoyJoy, Eucerin therefore implemented an AI assistant that guides interested participants step-by-step through the registration process. The chatbot collects relevant personal data, explains the product testing process, and ensures clear, intuitive user guidance.

Results: More sign-ups and valuable product insights

The AI agent fully automates registration for product testing through a dialogue-based process. Interested parties are guided through short questions and can easily apply to be a tester for the Eucerin Dermopure Clinical Set.

The Agentic AI platform handles routine tasks, allowing marketing and product teams to focus on analysis and further development.

• Simplified registration for product testers via chat
• Higher conversion rate through clear user guidance
• Structured database for product feedback
• Scalable campaigns without additional manual effort

Participants benefit from exclusive product tests, while Eucerin continuously collects valuable feedback. The AI chatbot thus becomes a central component of digital customer interaction, from lead generation to product improvement.

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