Success Cases

FHM Chatbot for Study Advice at the University

Innovative study advisory chatbot at FHM: GPT answers questions about study programs, reduces the workload of the advisory team and excites prospective students.

The Fachhochschule des Mittelstands (FHM), one of the leading private universities in Germany, offers prospective students an AI Agent for study advice that resolves questions directly in dialogue, instead of routing them to the student advisory team first.

FHM

Initial Situation

Prospective students should get questions about all study programs and the university in general answered quickly and interactively, not only after reaching out to the student advisory team, but in the moment the question comes up.

Solution Concept

Thanks to the GPT integration, the advisory AI Agent resolves questions about all study programs and the university in general directly in dialogue, on the spot and without a detour via the student advisory team.

Results

  • All questions about studying are answered interactively and without any waiting time
  • This reduces the workload of the student advisory team, because the AI Agent resolves the most common questions on its own
  • The target group of GenZ prospective students is inspired to study at FHM in a playful way, through a format that matches their expectations of fast, digital communication

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