Success Cases
Stadtwerke Witten Case Study: Chatbot-Erfolg
Erfolgsgeschichte Stadtwerke Witten: Mehr Kundenbindung durch mehrsprachigen Adventskalender-Chatbot und innovative digitale Kommunikation.
Business Goals
As a regional energy supplier, Stadtwerke Witten reliably provides its customers with electricity, gas, and water. The goal was to strengthen customer loyalty in the region with modern, dialogue-oriented communication - playful, multilingual, and easy to access for all target groups. The advent calendar was the first joint step with LoyJoy.
Results
The multilingual advent calendar reached the different target groups each in their preferred language and provided a noticeably better customer experience. This strengthened the connection to Stadtwerke Witten and increased the participation rate. On this basis, further digital use cases are in planning.