Success Cases
Kölln Raffle Increases Newsletter Signups
Kölln increases newsletter signups with interactive raffles via LoyJoy, an 86% participation rate through quiz, chat and strong engagement.
Kölln, the German oat manufacturer, uses the LoyJoy platform for a raffle that turns newsletter sign-up into an experience customers actually enjoy taking part in.
Initial Situation
A plain sign-up form rarely gets customers excited. To gain more newsletter subscribers, Kölln wanted to turn the experience into a real conversation and capture customer engagement that way.
Solution
With LoyJoy, Kölln built a chatbot that combines newsletter sign-up and the raffle in one dialogue: customers take part in the raffle by simply answering a quiz in the chat and subscribing to the newsletter along the way. The whole process happens solely in the chat, turning a simple sign-up into an experience.
Results
- 86% of chat sessions resulted in a raffle participation, a sign of how well the playful dialogue resonates
- Newsletter subscriptions reached a very high level, the actual goal of the campaign
- Customers get to know Kölln’s products in an entertaining way and have the chance to win various prizes