Melitta AI Agent for Coffee Advice Across Benelux

Business Goals: Scaling coffee advice without scaling the service team

Melitta is an internationally operating, family-owned group with a wide range of brands and products: coffee, coffee machines, and household products.

This very breadth is the challenge: coffee enthusiasts expect instant, competent answers – from choosing the right fully automatic machine to brewing questions and the right coffee for their machine. Classic FAQ pages and product filters cannot deliver this depth of advice, and personal consultation does not scale across markets and languages.

Melitta wanted advice that is available around the clock, grows with inquiry volume, and can be rolled out to new markets without an IT project.

Solution: A generative AI agent, run by the Melitta team itself

On the LoyJoy Platform, Melitta set up a generative AI agent that makes the brand’s product and coffee knowledge available directly in chat:

• Customers ask questions about coffee machines, coffee and other products in natural language and receive well-founded, on-brand answers.
• The AI agent recommends suitable products and links directly to the relevant articles – turning advice into a concrete next step.
• The Melitta team controls the agent’s content, knowledge and behavior itself via the LoyJoy Platform – without coding and without waiting for development resources.

Results: From the Netherlands to Belgium – live in two languages

The AI agent launched in the Netherlands and has been answering advisory inquiries around the clock ever since – resolved faster, no searching, no waiting for service.

Following the successful launch, the agent was rolled out to Belgium, bilingually in Dutch and French. The new market went live on the same platform – no new project, no new infrastructure.

The rollout shows how consumer brands scale advice market by market with LoyJoy: one concept, built once, rolled out language by language.

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